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How to Use the Art of Persuasion in Everyday Life

Jason Harris

Jason Harris is a CEO, co-founder, best-selling author, and father of 2 boys. He is the CEO and founder of the company Mekanism, and co-founder of the Creative Alliance. He is also the best-selling author of the book titled The Soulful Art of Persuasion.

We see persuasion in our lives every single day. Persuasion is not about facts and argument, it’s about your personal character. What persuades people is the person doing the persuading, not the facts themselves. The soulful element of persuasion makes you more inspirational and more persuasive as a person. Another thing we’re going to touch on today is how to develop the habits you were not born with, and how you can perfect the ones that you were born with.

There are a couple principles in life that we should strive to live by, according to Jason. Number one is “be yourself, everyone else is already taken.” This is when you tap into whom you really are and figure out your passions and interests in life. Being yourself is the building block of persuasion, and to pass this notion onto your kids. The second principle is generosity. The whole purpose of this principle is to make that person better off than when you found them. Generosity goes a long way in the art of persuasion, because it shows people that you care. If you show someone that you care, you can easily persuade them. However, the goal is simply to be generous, not always to persuade. If we apply these principles to our lives, we’ll find it a lot easier to influence and inspire people.

What You’ll Learn: 


Jason talks about his childhood.


Jason talks about the glue holding his parents together in their 55 years of marriage. He also starts talking about what it was like growing up with his family.


Jason talks about his book, The Soulful Art of Persuasion.


Jason talks about the 11 habits in his book and which ones are the most meaningful for husbands and fathers.


Jason talks about the role models in his life. Vulnerability and authenticity are key in persuading people.


Jason talks about the difference between being generous in intention and attention.


Jason talks about keeping a gratitude journal with his kids.


Jason talks about the attitudes that come about when doing the gratitude journal.


Jason talks about what soulfulness means. Create a life full of learning.


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Jason Harris

The Soulful Art of Persuasion



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