alter ego todd herman
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How to Create and Activate Your Heroic Alter Ego with Todd Herman – Exclusive Dad Edge Alliance Q&A

Todd Herman is the author of the wildly popular bestselling book, The Alter Ego Effect, in which he explains the fastest way to transcend fear and self-limiting beliefs by creating alter egos.

In an exclusive Q&A session with Dad Edge Alliance members, Todd reveals how to develop alter egos for the different playing fields of life, and how to activate our secret identities to instantly show up the way we want in the toughest situations. He also talks about how to introduce this method to our kids.

Todd Herman’s tools and strategies will blow your mind and change your life. Get ready to step into your heroic self!

Todd Herman and The Alter Ego Effect

What if the games you played as a child were the greatest gift to helping you achieve more today?

Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion or whatever captured their imagination. And yet, that natural creativity is slowly squeezed out of us because we think it’s childish or it’s ‘time to grow up.’ Now, Todd Herman—backed by scientific research and countless stories from the real world—will show you how to tap into the human imagination to unleash a new version of yourself, ready-made to kick-ass.

Herman has been coaching champions in every field for over twenty years, and he’s helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World. While anyone attempting ambitious things faces adversity, resistance and challenges, Herman, asks a new question: “Who or what needs to show up to make success inevitable?”

In The Alter Ego Effect, Herman shows you how to activate the Heroic Self already nested inside of each of us, through countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives and historical figures. He reveals that you may not be using those traits in the moments when you need them the most. From the creative entrepreneur who resisted their craft, to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman’s clients have discovered there is no end to the parts of their lives they could improve by using Alter-Egos.

What You’ll Learn

  • The surprising secret to those who perform consistently at top levels—maintaining a level of playfulness.
  • The identities that can limit you
  • How to turn off your work mode or ambition mode when you get home for your kids and spouse
  • Changing the identity is the fastest way to shift performance.
  • Todd Herman’s Dad Alter Ego is based on a combination of Mr. Rogers and his own dad
  • How to use alter egos as a form of honor, not being fake
  • The most powerful way to trigger an identity change are things that we wear
  • Choosing totems, artifacts, and uniforms
  • The mistakes we make as parents when it comes to talking to our kids about their performance
  • The two most important things we can do for our children to encourage the right mindset
  • Why you must allow kids to choose their own alter egos
  • How to choose your behavior according to a future version of yourself
  • Why you should not protect your kids from feeling uncomfortable things. They must learn how to experience and process negative emotions.
  • Making sure that when we’re framing something for our kids, we’re not introducing a problem for them that wasn’t even in their world
  • 80% of our 1-on-1 time with kids ends at the age of twelve, so we must take advantage of spending time with them in their younger years.
  • Number one reason why kids don’t quit activity because they don’t want to lose the one on one car time with their parent
  • The difference between habits and rituals and why rituals are important for success


The Alter Ego Effect with Todd Herman

3 Questions to Ask Your Kid Every Night

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Todd Herman






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