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The Alcohol Freedom Formula with James Swanwick

James Swanwick is an Australian-American entrepreneur who helps casual drinkers reduce or quit alcohol. He is also an investor, speaker, journalist, and former ESPN SportsCenter anchor and Hollywood correspondent.

He has coached thousands of people to improve their lives and performance by adopting an alcohol-free lifestyle. He is the author of The 30-Day No-Alcohol Challenge: Your Simple Guide to Easily Reduce or Quit Alcohol and the creator of Project 90, an online program providing support and coaching for individuals eliminating alcohol from their lives. 

A sleep evangelist, James is the co-founder (with his brother Tristan Swanwick) of the popular health brand Swanwick Sleep, which produces blue light-blocking glasses to improve well-being and sleep quality. The company has sold more than 150,000 pairs of its “Swannies” glasses, which are worn by pro-athletes in the NFL, MLB and NBA. The product has been featured on the Kelly Ripa Show, the Today Show and in Forbes, and are recommended by some of America’s top sleep doctors.

What You’ll Learn

6:09 Interview Begins

12:26 Focusing your energy

James Swanwick talks about the energy we put when we say we don’t want something, where instead of pulling ourselves from it, it works the opposite, it attracts us to it.

14:39 One bad habit

Larry talks about changing perspective and shares that what we focus on expands. 

19:55 Free Isn’t Better

Both Larry and James talk about why their personal development programs are not free of charge.

21:54 AA and God

James explains his views on why he does not agree with why AA is based on a God Based organization

24:43 Success Rate

 James’s program has a 92% success rate. He explains why that is more in depth.

25:49 Why most men drink

James tells the most common reasons behind drinking. Alcohol is just a bandaid and they say it’s because the job is stressful, the relationship, and kids are causing problems.

27:23 Hollywood & Alcohol

 James Swanwick shares that while he lived in the Hollywood Hills, he would go to parties full of people drinking, drugs being used, all while he was having a glass of water with a slice of lime.

29:17 Make life fun again

James Swanwick shares how in his program, it is important to have a group of like-minded people as a container. He also provides a safe environment where they can work their way though having-fun-again exercises to change the idea that you can only have fun under the influence of alcohol.

37:26 Only one partner drinks…

James Swanwick advises

 that couples should impact the relationship. Being scared does nothing for the relationship. Be the best person that you can be and no doubt you will make your relationship better.

42:25 Practical examples

James Swanwick gives 2 examples of how to approach telling your partner that you are not drinking. The way you communicate with your partner is more important than what you say.

James Swanwick’s Links


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